Arum

Concept Summary:
Arum is set in a fantastical world with gravity far gentler than Earth’s, where floating islands drift in the sky, connected by delicate stone slabs forming mesmerizing domes. Beneath them, vast forests of Arum flowers bloom in vibrant colors. When the flowers wither, their petals transform into butterfly cocoons. These butterflies, with uniquely curved wings, ride the invisible air currents that cradle the floating isles.

Project Introduction:
Arum is a project that blends fantasy and nature to envision a surreal, floating world full of life and wonder. I was responsible for designing the 3D visuals to bring this environment and its details to life, as well as producing social post clips to communicate the concept in a vivid and engaging way.